ReCuRe
An explainer for the Klefström Lab, a cancer research group at the University of Helsinki, made to introduce their research in a crucial funding pitch.
At a glance
- Client
- University of Helsinki
- Industry
- Cancer research
- What we made
- An illustrated explainer video
- Timeline
- 1 month
Case study
The brief
Klefström Lab, a cancer research group at the University of Helsinki, needed an introductory video for a crucial funding pitch. The science is complex; the audience had minutes, not hours.
The approach
We worked closely with the team to find the simplest true version of their story, then designed a clean, illustrated visual language that explains the research focus step by step without dumbing it down.
The outcome
A clear, engaging explainer that communicated the lab’s research focus and supported the pitch that helped secure funding for their work on cancer therapies.
