Hermes Airports

Hermes Airports, which runs the international airports of Cyprus, has been a recurring client since [year]. We work across their marketing: social films, illustrated campaigns and print for the terminals.

The partnership

It started with a social reel campaign for [what it promoted]. It reached over 130,000 views within a couple of days and is still [one of the best-performing posts on their social channels]. Since then we’ve produced [list: e.g. seasonal campaigns, terminal banners, social series].

The illustrated parking campaign

Hermes wanted to promote its airport parking, express lane and lounge services to travellers, on large banners in the terminals themselves.

Parking is a practical service. The campaign needed to make it feel like the start of something good: the trip, the event, the reunion that the traveller is actually there for.

We explored multiple concepts and visual themes, then built the campaign around the travellers who actually use the airport. The client chose four personas, each with its own scene and line: Weekend Shoppers (“Park easy, Travel happy”), Match-Day Fans (“Park at the airport, The game starts when you arrive”), Family Reunions (“Park easily, Hug sooner”) and Concert-Goers.

The four are linked by one soft, hand-drawn watercolour style by Katerina Dotneboya, the Hermes blue palette and a consistent panel for the services and a booking QR code, so each banner speaks to a different traveller but the campaign reads as one.

Every illustration was built for its specific location and format, from standard light boxes to long panoramic walls, and prepared for large-format print.

The outcome

A long-term partner who can move between a fast social film and a large-format illustrated campaign, with one team that already knows the brand.