Copybet
An ongoing creative partnership with Copybet, a licensed Cypriot sportsbook, producing a steady stream of TV spots for the CytaSports channels, from welcome offers and live-streaming promos to LaLiga campaigns and app launches.
At a glance
- Client
- Copybet
- Industry
- Sports betting
- What we made
- TV spots in multiple durations (6–15s) and a logo sting
Case study
The partnership
Copybet is a licensed Cypriot sportsbook offering online and live betting through its website and app. Rather than a one-off film, Luplof works with Copybet as an ongoing creative partner, turning new offers, features and campaigns into broadcast-ready spots for the CytaSports TV channels.
The approach
We built a recognisable motion language around the brand: deep navy, neon-lime highlights and the star-ball from the logo, with fast, punchy typography in Greek. That system makes it quick to produce new spots, so each one feels part of the same family while carrying its own message, whether that’s a welcome bonus, 1,000+ live streams, a weekly LaLiga offer or the app itself.
Every spot is designed for TV from the start: short 8–15 second formats, clear hierarchy at a glance, and the regulator’s responsible-gaming messaging built into the layout rather than added as an afterthought.
The campaign
The main film above promotes Copybet’s live streaming. Below are more spots from the partnership.
